Kalda Icons

Kalda Icons Creator Agreement

Last updated: 15 October 2025

Welcome to Kalda Icons 👋

These terms are here to make sure we’re all aligned, transparent, and respectful of your creative work.

1. Who’s involved

We are Kalda Limited (“Kalda”, “we”, “our”, “us”).

You are the Creator, also known as a Kalda Icon (“you”, “your”).

By creating and sharing content for Kalda campaigns, you agree to these terms.

2. What this agreement covers

When you join a Kalda Icon campaign, you’re agreeing to give Kalda certain rights to use and share the content you create, such as videos, photos, captions, and related materials (collectively called “Content”).

3. The licence you grant to Kalda

You give Kalda a worldwide, permanent (in perpetuity), royalty-free, non-exclusive, and transferable licence to:

  • Use, edit, crop, remix, and adapt your Content.
  • Share and repost your Content across Kalda’s websites, apps, emails, and social media.
  • Use your Content in Kalda’s own marketing or paid advertising.
  • Sell, relicense, or syndicate your Content to partner brands through the Kalda Icons platform.
  • Showcase your Content to promote the Kalda Icons programme itself.

Kalda may also grant brands a 12-month licence to reuse your Content in their own paid advertising across social media platforms such as Instagram, TikTok, YouTube, and others.

4. Use of your image, name, and likeness

By joining the Kalda Icons programme, you give Kalda permission to use your image, voice, name, likeness, social media handle, and biographical information in connection with:

  • Promoting Kalda Icons and Kalda campaigns.
  • Showcasing your participation in campaigns or partnerships.
  • Advertising Kalda or brand partners’ content where your Content appears.

This right is included in the licence above and helps us feature you in promotional materials that celebrate your work as part of the Kalda Icons community.

5. What brands can do

When a brand works with Kalda through the Icons programme, they may receive a time-limited licence (usually 12 months) to:

  • Use your Content in their own paid ads or organic posts.
  • Feature your Content on their website, email, or other marketing channels.

Brands cannot claim ownership of your Content or resell or sublicense it beyond the agreed licence period without permission from both you and Kalda.

6. What you keep

You remain the owner of your Content.

You’re simply giving Kalda permission to use it in the ways described above.

You can also post your Content wherever you like. This agreement is non-exclusive.

7. Confidentiality and unreleased campaigns

Sometimes, Kalda or partner brands may share confidential or unreleased information with you (e.g. campaign briefs, brand materials, product samples, or unreleased content).

You agree to:

  • Keep this information strictly confidential until Kalda confirms it’s public.
  • Not share, post, or discuss unreleased products, campaign materials, or brand partnerships until launch day or written approval.
  • Return or delete any confidential materials if Kalda requests.

This helps protect both the brands and the integrity of future collaborations.

8. Content removal requests

Once you’ve granted Kalda the licence described above, it cannot be revoked. However, we understand circumstances can change.

If you’d like us to stop using your Content on Kalda’s own platforms, you can contact icons [at] kalda.co, and we’ll review your request.

  • We’ll always act in good faith to remove your Content from future use where reasonably possible.
  • We may not be able to remove Content that’s already been used in paid ads, brand campaigns, or materials already published, but we’ll always handle requests with care, respect, and sensitivity.

This approach helps us protect both your rights and the integrity of our campaigns.

9. Your responsibilities

You confirm that:

  • You created the Content yourself and have the right to license it.
  • Anyone featured in the Content has given their consent.
  • Your Content doesn’t infringe on copyrights, trademarks, or privacy rights.
  • You won’t include illegal, defamatory, or hateful material.

If your Content uses third-party material (like a song or logo), please make sure you have permission first.

10. Payments and campaigns

If a campaign includes payment or product gifting, those details will be confirmed separately by Kalda before you post.

Payments will be made once campaign deliverables are met and approved.

11. Data and privacy

We’ll handle your data in line with our Privacy Policy, collecting only what’s needed to run campaigns, process payments, and communicate with you.

  • This agreement is governed by the laws of England and Wales.
  • Both parties agree that any disputes will be handled by the courts of England and Wales.
  • If any part of this agreement becomes invalid, the rest still apply.

13. Contact us

Got questions? Email icons [at] kalda.co. We’re happy to help.

❤️ Thank you for being a Kalda Icon.

Your creativity helps brands connect with real people, and helps us celebrate queer voices, stories, and self-expression everywhere.